OK - do the math... leaving GST aside for now... You buy veterinary drugs from a wholesaler for $100. You mark this up 100% so you charge $200 to your client.
You then find a supplier you can buy the SAME or non branded drug for just $50 - WOW! - So you mark that up 100% and charge $100. Cool - the client gets the benefit right? - Sure.. but you miss out on potentially another $50 - $100... Why?
Dr David Butchart from the Platinum Vet Alliance explains.